SaaS Acquisition — 40% lower CPL
We redesigned the lead funnel, introduced gated content, and ran targeted prospecting to reduce CPL for a growing SaaS company.
Challenge
High acquisition costs and inconsistent messaging across the paid funnel.
Approach
- Funnel rewrite and content gating for high-intent keywords
- Prospecting campaigns with lookalikes and interest layering
- Creative testing and conversion-focused landing pages
Outcome
40% reduction in CPL and improved lead quality leading to higher MQL to SQL conversion rates.
Timeline
- Week 1: Funnel audit and hypothesis mapping
- Week 2–6: Creative tests and landing page experiments
- Month 2–4: Scale winning audiences and lower CPL
Tools used
Google Ads, Facebook Ads Manager, Google Analytics, Mixpanel, and Hotjar for UX research.
Screenshots
Testimonial
"The content program created clear funnels for our product pages — leads improved in both quality and volume."