Core analytics
- Google Analytics (server+client where needed), GA4 dashboards
- Google Search Console for index and performance monitoring
- Custom Looker/BigQuery dashboards for attribution when required
Paid stack
- Google Ads + Scripts for automation
- Facebook / Meta Ads Manager and creative testing workflows
- Campaign tracking using UTM best-practices and server events
SEO & content
- Ahrefs/Semrush for keyword research
- Content ops using Notion + editorial calendar
- Technical crawls with Screaming Frog and Lighthouse monitoring
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Lomix
Operational playbooks for growth teams.