The brief
A B2B SaaS company needed predictable paid acquisition, lower CPL, and better qualified leads to feed their sales team.
Approach
We implemented an experiment-driven program: audience segmentation, creative matrix testing, landing page variants, and server-side event validation to reduce attribution bleed.
Results
- 40% decrease in CPL within 10 weeks.
- 30% improvement in MQL conversion quality.
- Consistent scaling with maintainable ROAS targets.
Key learnings
Prioritize clean measurement and test creative quickly; structural changes to the funnel compound over time.
Interested in a similar program? Let's talk.
Lomix
Measurement-first paid media programs.